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Made to stick5/10/2023 The potential gain from a sticky idea is substantial if sufficient thought, creativity and preparation is put forth in advance into developing the ideas and making them unforgettable. However, the ideas in this book are also universal in application – an idea that is made to stick can change a person’s behavior long after first exposure, it can remind a customer of a solution presented to him months before, and it can make or break a sale or a business decision, and in a nutshell, it can have large impact. The title of Chip and Dan’s book “ Made to Stick” sounds suitable for Marketing 101, and there is indeed a lot of material that can be used toward educating an audience of marketing majors. And it is a struggle to get anyone’s attention – not to mention holding it long enough to share an idea. In a world where technology, work and media move at a maddening pace, no one wants to be left behind. What seeming intangibles do people with successful ideas grasp and implement better than rest of us? What makes one idea stick and another fade?
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